I’m William Azaroff, a modern co-operator, recovering filmmaker, happy Vancouverite and all-around digital fella. I’m a longtime blogger and seasoned speaker focused on the intersection of community investment, engagement marketing and the world of co-ops, an editor of the CU Water Cooler and am a proudly elected Board member at Modo, a large car-sharing co-operative in Metro Vancouver.

I work at Vancity, a values-based financial co-operative serving the needs of its half million member-owners and their communities. As the Director of Business & Community Development, I lead a team that delivers on our Good Money™ brand by developing opportunities with progressive businesses, not-for-profits, social enterprises and co-operatives working towards a more vibrant, sustainable, inclusive local economy.

Speaking / Consulting Topics

  • Your Members and What Matters
    An examination of how Vancity invests in community as a values-based financial co-operative in a way that benefits our members, the community and the credit union’s core performance.
  • Sawdust, Empty Bottles and Mustaches
    A retelling of our co-operative history against a backdrop of modern community pressures like food deserts and emerging opportunities such as the sharing economy.
  • The Power of Local
    Harness your network to invest in a strong local economy that benefits your organization, its members and the broader community.
  • Everything I Learned About Leadership, I Learned From Filmmaking

    Making films is not the most obvious way to get your start in senior management at a credit union. Yet there are real lessons that can be taken from making films and applied daily to a role as a credit union leader.