I’m William Azaroff, a values-based leader, recovering filmmaker, happy Vancouverite and all-around digital fella.

I am the CEO of Brightside Community Homes Foundation, an organization dedicated to making housing accessible for those who struggle to meet the demands of market housing in Vancouver, one of the most unaffordable cities on the planet.

I was a long-time executive at Vancity, performing multiple leadership roles at the community-focused credit union serving the financial needs of their half million member-owners.

I am the Board Chair of the Vancity Community Foundation overseeing development of 312 Main, a social and economic innovation centre in Vancouver’s Downtown Eastside. I was elected to the board of Modo, a car-sharing co-operative in Metro Vancouver, Vancouver Island and the Okanagan. 

Currently, I am writing a book on leadership lessons gained from my dozen years as an independent filmmaker. I’m a longtime blogger, seasoned speaker, dialogue facilitator and recently I became an amateur music producer, proudly producing my son’s albums who records under the name Spectrasounds.

Speaking / Consulting Topics

  • Your Members and What Matters
    An examination of how Vancity invests in community as a values-based financial co-operative in a way that benefits our members, the community and the credit union’s core performance.

  • Sawdust, Empty Bottles and Mustaches
    A retelling of our co-operative history against a backdrop of modern community pressures like food deserts and emerging opportunities such as the sharing economy.

  • The Power of Local
    Harness your network to invest in a strong local economy that benefits your organization, its members and the broader community.

  • Everything I Learned About Leadership, I Learned From Filmmaking

    Making films is not the most obvious way to get your start in senior management at a credit union. Yet there are real lessons that can be taken from making films and applied daily to a role as a credit union leader.