Tim McAlpine lives in Chilliwack, British Columbia, Canada. He is the President and Creative Director of Currency Marketing, an integrated marketing agency specializing in helping credit unions attract the next generation of members.

Tim is a credit union advocate best known for developing the Young & Free program that credit unions from around North America are using to connect with new young adult members. He is also the driving force behind CUES Next Top Credit Union Exec competition and a co-founder of the CU Water Cooler. Tim believes that credit unions and the credit union movement need to work harder to prove that there is a difference and that it matters.

Tim and Currency are the recipient of dozens of awards including the Credit Union Central of Canada National Credit Union Innovation Award and 1st place in the Forrester Research Groundswell Awards.

Tim is a popular speaker on the credit union conference circuit. In his dynamic presentations, Tim tackles relevant marketing and technology issues in a no-nonsense yet entertaining way. He has presented at numerous credit union and finance conferences in Canada, the United States, Mexico and Jamaica for many top organizations, including Forrester Research, Credit Union National Association, Credit Union Executives Society and the Caribbean Confederation of Credit Unions. His writing has been published in numerous credit union publications, such as Credit Union Management Magazine and Credit Union Times.


Speaking / Consulting Topics

  • Young, Free and Supercharged
  • How to Build a Killer Integrated Marketing Campaign
  • What Do Young People Want and Need?
  • Better Together: Uniting Marketing & IT for Success
  • Fired up for Life or Just for Now?
  • Moving the Young Adult Needle
  • Canada and the United States Credit Unions—What’s the Diff?