Kelley Parks is the Creative Catalyst for gira{ph}, a creative marketing and branding firm that helps credit unions amplify their efforts to stand taller against their competition.

For 9 years, Kelley served as the Vice President of Marketing & Business Development for Call Federal Credit Union in Richmond, VA. Her love for the credit union movement runs deep as she has been an active volunteer on a local and national level. She is an innovator and has been a member of the Filene Research Institute's i3 (Ideas, Innovation and Implementation) Team.

She's an active blogger, a national speaker, and a catalyst for creative marketing. Her work has received numerous awards, including the CUNA Marketing & Business Development Council's Marketing Professional of the Year and CUES Best of Show.

And if you ask her nicely she’ll sing the alphabet...

Lisa Moore is the Story Teller for gira{ph}. Lisa began her career in credit unions at the ripe age of 15 and has experience in nearly every area - consumer lending, mortgage lending, call center, operations, and member service.

As Marketing Manager of Pioneer West Virginia Federal Credit Union, Lisa spearheaded an effort to completely differentiate the credit union from the inside out with innovative marketing tactics and most importantly a new internal culture which led Pioneer to be #7 in the country for loan growth and awarded Federal Credit Union of the Year by NAFCU.

Lisa has a strong passion for the credit union movement, deep fried pickles and college football. She has won numerous awards in her career including CUNA’s Best Practices.


Speaking / Consulting Topics

  • Discover & Differentiate
  • Beyond Silverware: Innovative Ideas You Can Put Into Place Now
  • Out of the Box, But Still in the Budget: 
  • Innovative ideas you can put in place now
  • Beyond Services: What are your ingredients?