Ferguson spent 16 years at First Tech Federal Credit Union in the Pacific Northwest before going out on her own and starting JRF Consulting Services in 2009. Her financial services career began as a part-time teller and took her on a journey that included stops as a loan officer, branch manager, director of operations, and business development director.
While at First Tech, she developed strong relationships with SEGs like Microsoft, Amazon.com and Google. When First Tech became Microsoft's credit union, she and her staff grew the relationship from 0 to 15,000 members in seven quick years. Her group was the problem solver for the SEGs and the community, and focused on building trust and creating opportunities to educate employers and their employees on a regular basis.
Ferguson's hands-on experience, which she gained by building long term, loyal relationships with members, community leaders, and companies within her field of membership, has been invaluable. She has no doubt that it has been instrumental in providing her with the foundation to successfully help credit unions meet and exceed their goals.
JRF Consulting concentrates on growth and member engagement. Ferguson's very passionate about helping credit unions around the country create and execute focused and results oriented business development strategies. She enjoys the challenge of providing new sales and service tools to front line staff and management to enhance existing member relationships. She also has plenty of experience facilitating board strategic planning sessions.
Speaking / Consulting Topics
Building Blocks of A Successful Business Development Plan
Creative Growth Strategies
Shift Happens: Transitioning to a Sales Culture in an Operational Environment
Business Development: A Value Proposition Shift
Utilizing Social Media to Accelerate Business Development
Community Outreach – Maximize, Negotiate, and Measure
You Have an Audience!...Now What?
Change. It. Up.: Redefining Business Development